IT'S A Match: Creative Color Palettes in Design
Publishing Time: 2019-03
Size: 210*285 mm
Color, as one of the most basic elements in design, plays a significant role due to its visual impact and psychological influence. Design with proper and excellent color matching can draw customer’s attention and intrigue their interest thus achieve promotion.
This book introduces some basic knowledge of color theory and provide guidance of color matching by offering six specific methods,which are warm color matching, cool color matching, contrast colormatching, complementary color matching, similar color matching and multi-color matching. Each method is demonstrated and illustrated thoroughly with plenty color schemes and design projects, so that readers can have a better understanding of color matching and apply what they’ve learned to their works.